Royal Caribbean Group Unveils New Loyalty Programme for Cruise Enthusiasts
Royal Caribbean Group is set to revolutionise its loyalty programme. A new points-based system, Points Choice, will be introduced across its three cruise brands. This exciting change is scheduled to launch in early 2026.
What is Points Choice?
Points Choice will be available for sailings from 30th January 2026. It allows guests to earn and allocate loyalty points across Royal Caribbean, Celebrity Cruises, and Silversea Cruises. This flexibility means you can choose where to apply your points for maximum benefit.
How Does Points Choice Work?
Members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society will continue to earn points based on nights sailed. The cabin category will determine the points earned per night. After each cruise, guests have 14 days to allocate their points via a Points Choice Request form. This form is accessible through the Royal Caribbean app or website. If no action is taken, points will automatically go to the guest’s existing loyalty programme.
Maximising Your Loyalty Benefits
Points Choice builds on the Status Match initiative from 2024. It allows guests to carry their loyalty tier across brands. Now, you can strategically direct your points to maximise benefits with your preferred brand. This flexibility is designed to enhance your cruising experience.
Insights from Royal Caribbean Group
Jason Liberty, Royal Caribbean Group chairman and CEO, emphasised the guest-centric design of Points Choice. He stated, “Our guests are exploring more of our brands than ever before, and we believe our loyalty experience should grow with them.” This new system empowers guests to direct their loyalty points where they will have the most impact.
Points Earning Rates and Cabin Categories
Each cruise line has its own chart showing points earning rates based on stateroom or suite category. For instance, suite categories like Sunset, Owner, Aqua-Theater, or Oceanview Panoramic suites earn different points per night. Royal Caribbean’s Crown & Anchor Society offers two points per night, Celebrity Cruises’ Captain’s Club offers eight, and Silversea’s Venetian Society offers one. These charts help you plan and maximise your loyalty benefits.
Conclusion
The introduction of Points Choice marks a significant shift in cruise loyalty programmes. It offers flexibility and control to guests, enhancing their cruising experience. Whether you’re a frequent cruiser or planning your first voyage, this new system is designed to make your loyalty points work harder for you. Keep an eye out for more updates as the launch date approaches!
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