As Carnival Cruise Line navigates the choppy waters of its revamped loyalty program, President Christine Duffy is stepping up to address the concerns of loyal cruisers. The changes, announced in June 2025, will take effect on 1st June 2026. This shift from a cruise-day-based model to a spending-based system has sparked a wave of reactions among long-time cruise enthusiasts.
Understanding the Changes
The new Carnival Rewards program introduces a fresh approach. Points will now be earned based on money spent on cruise fares, onboard extras like spa treatments, specialty dining, drinks, and casino play. Purchases made with the Carnival Rewards Mastercard will also contribute to point accumulation. Additionally, Stars will determine a guest’s loyalty tier, based on spending activity within a rolling two-year window. This marks a significant departure from the previous system, which focused on days sailed.
Why the Change?
Christine Duffy, speaking from Carnival Vista on 14th July, acknowledged the frustration among guests. However, she defended the decision as crucial for the cruise line’s future. The exponential growth of Carnival’s guest base, which will have reached 110 million by the end of 2025, necessitates a scalable loyalty system. With new ships on the horizon, the company aims to reward guests based on actual engagement rather than lifetime status.
Impact on Current Members
For those concerned about their current VIFP tiers, Carnival has promised that all existing tiers will remain in place until 31st May 2028. Diamond members will enjoy an extended grace period until 31st May 2032. This provides a buffer for guests to adjust to the new system without losing their hard-earned status.
Cardholders and Milestone Rewards
Duffy also addressed the implications for Carnival Rewards Mastercard holders. Points accrued under the existing program will seamlessly transition into the new system. While discussions are ongoing to include Canada and Australia, regulatory differences may require unique program variants for these markets. Guests nearing milestone rewards under the current program can still redeem these benefits for up to five years after the new program launches.
Looking Ahead
As Carnival Cruise Line charts a new course with its loyalty program, transparency remains a priority. A new Milestone program is in development, though details are yet to be revealed. Duffy reassures guests that the intention is not to strip away status but to create a fair and engaging system for all. As the cruise industry evolves, Carnival is committed to rewarding its guests in meaningful ways.
Leave a Reply