Oceania Cruises Embraces Adults-Only Experience
Oceania Cruises has made a significant shift to become an adults-only cruise line. From 7th January 2026, only guests aged 18 and over can book new sailings. This change aims to enhance the brand’s reputation for offering a serene and sophisticated cruising experience.
Honouring Existing Bookings
Families with existing bookings that include guests under 18 need not worry. Oceania will honour these reservations, ensuring no disruption to planned holidays. This decision reflects the cruise line’s commitment to its loyal customers.
Guest Feedback Influences Change
Nathan Hickman, Oceania Cruises’ chief commercial officer, explained that the shift to adults-only formalises the existing onboard atmosphere. Oceania’s ships lack children’s clubs and family entertainment, aligning with guest preferences. Feedback indicated a strong desire for a fully adults-only environment.
Hickman believes this change will create a consistent onboard experience. It will also assist travel advisors in recommending the right cruise for their clients. Historically, children have been a small fraction of Oceania’s passengers.
Joining the Adults-Only Cruise Club
Oceania now joins a select group of cruise lines that cater exclusively to adults, including Viking and Virgin Voyages. This move is part of a broader brand repositioning. Over the past year, Oceania has shifted from upper-premium to luxury, adding fare inclusions like alcohol and shore excursion credits.
Jason Montague, chief luxury officer at Norwegian Cruise Line Holdings, emphasised the importance of a tranquil environment. The adults-only transition enhances Oceania’s core values of sophistication, serenity, and discovery.
Regent Seven Seas Cruises Remains Family-Friendly
Regent Seven Seas Cruises, another luxury brand under Norwegian Cruise Line Holdings, will continue to welcome families. Unlike Oceania, Regent offers a youth programme, Club Mariner, on select sailings. This ensures families still have options within the Norwegian Cruise Line Holdings portfolio.
In conclusion, Oceania Cruises’ transition to an adults-only model reflects its dedication to providing a refined and peaceful cruising experience. This change aligns with guest preferences and strengthens the brand’s luxury positioning.
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