Virgin Voyages Maintains Relaxed Dress Code Despite Industry Changes

Virgin Voyages: Embracing a Relaxed Dress Code

Virgin Voyages is reassuring its guests that its laid-back dress code remains unchanged. This comes in response to Norwegian Cruise Line’s recent decision to enforce stricter attire rules in certain speciality restaurants. In a playful email, Virgin Voyages highlighted its commitment to a relaxed onboard atmosphere. The cruise line humorously noted its “failure” to ban open-toed shoes, hoodies, and baseball caps, reinforcing its come-as-you-are philosophy.

Encouraging Self-Expression

Virgin Voyages has always stood out by promoting self-expression over strict dress codes. The cruise line’s official policy encourages guests to feel comfortable and express their personal style. While they suggest wearing more than just swimwear in restaurants and having footwear indoors, the emphasis is on personal choice. The company simply asks that attire is considerate of fellow passengers.

Special Events and Themed Nights

Virgin Voyages hosts themed events where guests can embrace bold fashion choices. For instance, the popular PJ Party invites daring outfits, but guests are expected to change into more conventional attire when moving around the ship. Scarlet Night is another signature event where many guests dress in red. Participation is optional, with some opting for full formalwear and others choosing subtle red accents.

Industry Contrast: Norwegian’s New Dress Code

Virgin Voyages’ reaffirmation of its relaxed dress code comes as Norwegian Cruise Line tightens its clothing rules in select dining venues. Norwegian’s new policy prohibits items like hoodies, flip-flops, and shorts, sparking mixed reactions among guests. Known for its “freestyle” branding, Norwegian’s stricter rules seem to contradict its image of flexibility and informality. This change poses practical challenges for travellers who prefer to pack light for their cruise holidays.

Virgin Voyages continues to champion a relaxed and inclusive atmosphere, allowing guests to enjoy their cruise experience without the constraints of a formal dress code.