Virgin Voyages Introduces New Fare System for Cruise Enthusiasts
Virgin Voyages is revolutionising the cruise booking experience. Starting 7th October 2025, the cruise line will unveil VoyageFair Choices. This innovative three-tier fare system aims to offer clearer pricing, enhanced flexibility, and greater transparency for travellers.
Why the Change?
Virgin Voyages has had a remarkable year. With the launch of its fourth ship, Brilliant Lady, demand for its adults-only cruises is soaring. The new fare system aligns with the brand’s commitment to clarity and choice, similar to what travellers expect from airlines and hotels. CEO Nirmal Saverimuttu emphasises that this change is about simplifying the booking process. It ensures that once onboard, the experience remains distinctly Virgin: elevated and unforgettable.
Introducing Three New Fare Tiers
The VoyageFair Choices system applies to Sea Terrace and below cabins. It offers three booking levels:
– **Base**: This is the most affordable, non-refundable option. It includes Basic WiFi for one device, a 15-day dining reservation window, and no changes to names, cabins, or dates.
– **Essential**: Closest to Virgin’s current pricing, this tier includes Classic WiFi for one device, a 45-day dining window, and the ability to adjust dates with a Future Voyage Credit. Name changes for additional guests are also allowed.
– **Premium**: This tier offers the most flexibility and perks. It includes Premium WiFi for two devices, a 60-day dining reservation window, a daily Bar Tab drinks credit, and priority support for pre-voyage booking.
For those in RockStar and Mega RockStar suites, the primary change is earlier dining access, now available 120 days before sailing. All other luxury inclusions remain unchanged.
Gratuities: A New Approach
Virgin Voyages is also changing how gratuities are handled. Previously included in fares, service charges will now be a separate line item during booking. Guests can pre-pay at $20 per person per night or settle onboard at $22 per person per night. Once covered, no additional tipping is expected onboard. This change aims to enhance transparency, allowing guests to see exactly how service charges are applied.
What Stays the Same?
Despite the new booking model, Virgin Voyages’ hallmark “Always Included Luxury” remains. Every fare still includes over $1,000 worth of value. This encompasses specialty dining from world-class chefs, unlimited group fitness, WiFi, soft drinks, and cutting-edge entertainment. John Lovell, Virgin Voyages Board Member and Senior Advisor, describes VoyageFair Choices as a model “built for the modern traveller.”
Virgin Voyages continues to set the standard for cruise travel, ensuring a seamless and luxurious experience for all its guests.
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