Viking’s Executive Chairman Torstein Hagen joined crew members aboard Viking Vela in Oslo last week to perform the “Viking Row,” a traditional chant supporting Norway’s national football team during their FIFA World Cup campaign.
Ancient Seafaring Tradition Brought To Life
The “Viking Row” is a rhythmic chant inspired by ancient Norse seafaring traditions, designed to evoke the coordinated rowing movements of a Viking longship.
The performance took place on the river cruise ship whilst docked in the Norwegian capital, bringing together crew members in a display of national pride and sporting support.
The chant requires participants to work in unison, mirroring the teamwork required by Viking rowers centuries ago. This connection between modern cruising and historical heritage reflects Viking’s broader brand identity, which draws heavily on Scandinavian maritime history and culture.
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Company-Wide Support For Norwegian National Team
Viking employees and guests across multiple locations have demonstrated their support for Norway’s national football team throughout the ongoing World Cup tournament.
The cruise line has organised gatherings in cities spanning from Oslo to Boston, allowing staff and passengers to watch matches and celebrate together.
These viewing events have created a sense of community among Viking’s global workforce and loyal customers.
The company’s American offices have been particularly active in hosting watch parties, bringing together employees who share an enthusiasm for Norwegian football despite being thousands of miles from home.
Executive Chairman’s Personal Involvement
Torstein Hagen’s participation in the Viking Row aboard Viking Vela underscored the personal commitment from Viking’s leadership to the national team partnership.
The Norwegian-born chairman has long championed his homeland’s culture and traditions through the cruise line’s branding and operations.
“On behalf of the entire Viking family, we are sending good luck and positive energy to our partner, the Norwegian Football Association, and the Norwegian national team as they face off today on the world stage,” stated Viking’s social media post accompanying the event.
The message demonstrated the company’s desire to leverage its international presence to support Norway’s World Cup ambitions.
Partnership With Norwegian Football Federation
Viking announced its partnership with the Norwegian Football Federation the previous year, establishing a formal relationship between the cruise operator and the governing body of Norwegian football.
This collaboration represents a significant marketing initiative for both organisations, combining sport and travel in a uniquely Norwegian context.
The partnership provides Viking with valuable brand exposure throughout Norway and among f
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